Measuring Up

Museum Development London has worked with Arts Council England, their contractors Counting What Counts and Museum Development England to create a streamlined, non-NPO museum approach to the Impact and Insight Toolkit.

In the current year 2024–2025, three non-national non-NPO museums have been allocated a total of £8,000. The programme is supporting them to develop an exhibition and use a nationally-piloted online platform to evaluate the exhibition's quality using self-assessments, peer reviews and audience surveys.

Museums will then be able to apply for a further grant to address comments raised to inform the museum’s overall visitor experience.

Museums will be intensely supported by the Museum Development Officer for Audiences throughout the programme.

In 2024–2026, the grant is funding the following museums:

• Bethlem Museum of the Mind
• Kingston Museum
• Leighton House

Projects will be completed by March 2026 and detailed case studies will be available from April 2026 onwards.

In February 2022, we launched year one and year two of our Measuring Up programme. These grants focused on enabling museums to develop, evaluate and analysis the quality of the exhibitions and events they were producing using the online evaluation platform, the Impact and Insight Toolkit.

MDL funded and supported the following museums:

• Bruce Castle Museum
• The View, Epping Forest Visitor Centre
• Cartoon Museum
• Florence Nightingale Museum
• Freud Museum
• Fulham Palace