Children queuing outside the Ideal Cinema in King Street, Poplar, c. 1937. In contrast to the lavish new picture palaces built in the 1930s, the Ideal was a make-shift movie house with a corrugated tin roof and benches bolted to the floor.
Of the films advertised, both 'It's Love I'm After', a comedy starring Bette Davis, Leslie Howard and Olivia de Havilland, and 'Once a Hero' (also known as 'It Happened in Hollywood'), starring Richard Dix, were released in America in 1937. 'Street of Women', starring Kay Francis, was an earlier movie, released in 1932.
