Social History — 1972
The Londoner
A Matchbox model (Number. 17, Daimler Fleetline DMS) of a red London bus, carrying an advertisement for 'Swinging London' and 'Carnaby Street'. The toy was produced between 1972 and 1974. A chrome coloured version was also made.
Two ex-service men founded Lesney's in 1947 when they began making industrial die-castings in an old pub in Tottenham. In 1949 they expanded production to include die-cast metal toys, produced under the trade name 'Matchbox'. By 1970, 5.5 million Matchbox models were being made each week.
- Category:
- Social History
- Object ID:
- 84.381/48
- Object name:
- The Londoner
- Object type:
- Artist/Maker:
- Lesney
- Related people:
- Related events:
- Related places:
- Production date:
- 1972
- Material:
metal, plasctic, paper
- Measurements/duration:
- H 36 mm, L 76 mm, D 22 mm (bus) (overall), H 42 mm, L 83 mm, D 28 mm (box) (overall)
- Part of:
- —
- On display:
- —
- Record quality:
- 100%
- Part of this object:
- —
- Owner Status & Credit:
Permanent collection
- Copyright holder:
digital image © London Museum
- Image credit:
- —
- Creative commons usage:
- —
- License this image:
To license this image for commercial use, please contact the London Museum Picture Library.