08 March 2016 — By Natasha Fenner
A rubbish cake: A waste-not love story
Love down the drain? Not for this couple! Their 1937 wedding cake topped with an icing sewage truck model celebrated their workplace romance at a London waste disposal company.
Over the years we’ve added many new objects to the London Collection that relate to pivotal moments in the couples’ relationships. They are kept and treasured as symbols of the personal and unique ways in which love is expressed.
One such quirky items is an icing model of a liquid waste disposal truck that adorned the wedding cake of Eileen Rice and Reg Flavell. Married on 11 July 1937 at St Barnabas Church, East Dulwich the couple celebrated their reception at Pritchard’s Restaurant on Oxford Street.
Vintage love story + industrial history
The bride, reported as wearing crepe and silver, chose a wedding cake to match her colour scheme. The three-tier cake was decorated with delicate white and silver flowers and supported on an ornate silver base.
So far what seems to be a regular wedding cake was topped with the finely detailed white and silver icing model of a gully emptier truck.
These trucks, later known as ‘sludge gulpers’, were used to clean drains and suck up industrial and domestic waste, making the model a unique way for the couple to crown their cake. Their choice was a nod to the place they met – the Mechanical Cleansing Service in Burbage Road, Dulwich.
Love in the pipeline
Eileen worked in the office as a secretary and met Reg when he joined the business as an accountant.
The company, founded by Eileen’s father Alfred Rice in 1927, specialised in the removal and disposal of a wide range of liquid waste products for industrial, government, local authority and domestic clients. This included the clearing of household cesspits for which the advertising slogan “your business is our business” was used. At its peak, the Mechanical Cleansing Service had a fleet of over 120 vehicles.
Family business legacy: From wedding topper to museum artefact
The model on top of Eileen and Reg’s wedding cake depicted the pride of their fleet, an Albion petrol gully emptier.
After the wedding, the model was preserved under a glass dome that sat on a filing cabinet in Reg’s office. He went on to become Managing Director of the company, a position he filled until his retirement in 1972. The couple’s son, Den, recalls that after his father’s retirement the icing cake topper was moved to their family home and took pride of place in the dining room.
Now a part of the museum’s collection it is an enduring symbol of their love and of the importance of the family business in their lives. It also reveals a lighter side to the necessary work of cleaning the dirt from the metropolis of London.
Natasha Fenner is Assistant Curator and Curatorial Assistant at London Museum.