Our strategy & vision
We aspire to be London’s shared place in the middle of it all – where all the city’s stories cross and collide.
Our mission
We are here to enrich the understanding and appreciation of London and all its people – past, present, future.
A home for learning, exploration and adventure, we aspire to be a force for good in London, as London must be for the world.
Our Strategic Plan 2023–2028
Our plan sets the direction for the most exciting time in our history. By 2028, we will have become London Museum, a shared place in the middle of it all where all our city's stories cross and collide.
Visitors to Smithfield will be able to explore our historic and contemporary galleries in the General Market or head to West Poultry Avenue for cutting-edge, real-time multimedia exhibits. Our Research Centre will be established, and work on the temporary exhibition spaces, learning centre, and collections stores in the Poultry Market will be well underway.
Meanwhile, as planning for Smithfield swings into delivery, London Museum Docklands will move to centre stage. Commercially successful exhibitions will enhance the offer to visitors and sit alongside new ways of telling the globally important history of the transatlantic slave trade and London's docks. In its Docklands home, London Museum will become a more meaningful and powerful place for all nearby residents.
Our strategic objectives
We're aiming to:
- build our new future
- reach more people than ever before
- stretch thinking
- engage all young Londoners
- transform ourselves for a better world
More about us
-
How we created the new London Museum brand
Working in collaboration with 33 Londoners and why we chose a pigeon